“Do” serie

If the decorative opulence in evidence at the last Milan furniture fair left you glutted, rest your eyes on this salving return to simplicity in four projects by Italian designer Gabriele Pezzini for ‘Do’ (*).

Confronted with the ultimate constraint – design with next to nothing, Pezzini seized the opportunity to do a creation exercise in Arte Povera mode. For him there is no difference between the design of a chair, a radio or a meteorite. Always the same simplicity and the same exacting search for functionality in the economy of signs.

Do meteorite

Direct, playful and inventive, this is design that meets constraints head on to flip them over and use them – something you don’t often see on show at big fairs. Especially when the style-maker sees even the user as a constraint, as in the ‘Do snapshot’ project, which anticipates the user’s lack of skill in handling a camera by removing the view-finder function. The result? Chances are the pix will be as good or better than most.

Do snapshot

At a time when design is all for nouveau riche Russian suites, Pezzini stands for creations that are child-like yet radically functional. Which you can bet will soon be centre stage.

Do message

(*) Launched by Kesselskramer communication, ‘Do’    is a label in constant evolution whose projects depend on the way users appropriate things. Inspirations and ideas brought forward by international designers for ‘Do’ are compiled in the book ‘One hundred and one things to do’.

Italian designer Gabriele Pezzini was born at Charleroi (Belgium) in 1963. He studied at a school of art before attending the ISIA (Institute of Industrial Design) in Florence. His manner explores relations between objects and their users to develop a fresh creative language and new meanings in protocols. He has lectured at the  School of Fine Arts in Saint-Etienne (FR), at the Rhode Island School of Design in Providence (USA) and at Milan Politecnico.

English texts by Captain Namo