Exclusive one-off pieces, limited series, creation in design, jewellery and fashion… A three-part editorial line launched by Galerie BSL which will be opening to the public in the Marais on  May 7th 2010, at 23 rue Charlot, Paris 3rd. Founded by Béatrice Saint-Laurent, this is a place that aims at making over the codes of the genre. The on-site architecture by Noé Duchaufour-Lawrance breaks with the international white cube standard for art galleries – a model that may suit contemporary artworks but does not cover the needs of a design gallery. Noé has re-shuffled conventional object display codes by proposing a white Corian spiral scanned by sequences, a sculpture extrapolated to architectural scale.

This structure becomes the founding statement in the gallery’s space: an object for displaying other objects. As the designer himself says: ‘It’s a straight-up piece that accentuates interior perspectives, but which can also be as neutral as a white sheet‘. A shell that is showcase and cocoon, built to enhance the most advanced design projects of today and other rare pieces or exclusive commissions: 20th c. lighting, contemporary and vintage jewellery, fashion creations. The aim is to effect a radical tearing down of the borders that separate modes of expression and periods, which Béatrice Saint-Laurent hopes will lead to any number of exchanges. Cross-overs, influences, correspondences – a source of transversal readings and discoveries. ‘It’s about bringing things together and stimulating dialogue between rare objects’, says BSL. ‘Objects bringing an intimate experience, things that connect, that elicit feeling. It’s the same phenomenon that you see at work wherever there is quality design and limited production. What the gallery wants to do is produce and present objects that are more personal, that talk to us as singular individuals.’

Galerie BSL will be opening on May 7th 2010
showing pieces by Ron Arad, Gae Aulenti, Djim Berger, Pol Bury, Nacho Carbonell, Taher Chemirik, Attilio Codognato/Jasper Johns, Joe Colombo, Benoît Duvignacq, Martin Grant, Lito Karakostanoglou, Shiro Kuramata, Angelo Lelli, Vico Magistretti, Ingo Maurer, Willy Rizzo, Gino Sarfatti, Ettore Sottsass, Matteo Thun/Andrea Lera, Line Vautrin.

Press Opening on Thursday May 6th from 11 am.

Galerie BSL
23 rue Charlot
75003 Paris