In february, 40 000 visitors discovered the metamorphosis of the famous Première Vision trade fair. French designer Eric Jourdan and art directress Francesca Avossa redesigned the entire set as a white town made out of translucid Corian. From signage and furniture (purpose-designed and custom-made) to the architectural resolution of stands, reception counters and restaurants, the new all-over scenography assert the contemporary and cosmopolitan character of the world’s most famous textile show.
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