The Première Vision trade fair is in metamorphosis. Seven years after Jean-Michel Wilmotte, a tandem formed by designer Eric Jourdan and art directress Francesca Avossa has won the competition to redesign the entire set. From signage and furniture (purpose-designed and custom-made) to the architectural resolution of stands, reception counters and restaurants, the new all-over scenography will be in place for exhibitors and visitors come 2010, asserting the contemporary and cosmopolitan character of the world’s most famous textile show.

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